Introducing Sol de Janeiro's new Brazilian Joia Strengthening + Smoothing Shampoo, designed specifically for fine to medium hair types. This innovative shampoo not only cleanses gently but also repairs damage, providing deep hydration and fighting frizz, split ends, and dryness—all without weighing your hair down. Its sulfate-free formulation ensures safety for color-treated hair, making it an excellent choice for individuals who desire effective and nourishing hair care.
Infused with potent Brazilian ingredients such as Buriti oil, coconut extract, and cupuaçu butter, this shampoo aims to revitalize and fortify hair from the roots to the ends. Each wash transports you to Brazil with our signature Cheirosa 62 scent—a captivating fusion of pistachio, salted caramel, and golden vanilla.
Experience noticeable improvements after your very first use, as confirmed by clinical studies: 58% of hair damage restored, 71% less frizz lasting for up to 8 hours*, and 76% of split ends visibly mended*. Additionally, it offers ongoing protection against future harm. Transform your hair care routine into a tropical escape with our uniquely sensory experience. *Results based on using the Brazilian Joia shampoo alongside the conditioner, as demonstrated in a clinical trial by an external laboratory following the prescribed usage.
